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How to Write Instagram Captions that Get You More Likes, Comments, and Followers in 2022

On Instagram, it's impossible to ignore how fast it's growing. As of 2022, the social platform reports more than one billion monthly active users, and that number is expected to grow.

If you're serious about attracting business via social media, you should be paying extra attention to your Instagram captions and not relying on visuals, IGTV, and Reels alone to tell your story.

Instagram posts that attract attention give users solid visuals; however, an engaging social copy can do even more to sell your product and services.

Instagram captions can increase your website traffic, get you more followers, and boost your sales. The caption is just as meaningful as the photo itself. A strong copy can shape your brand's story and personality, which helps followers see themselves using your product.

Let's dive into a few basics that will strengthen your confidence about tackling and writing better Instagram captions that will help you increase business.



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Tip 1: What is your campaign goal?

To bring awareness?

Promote a product or service?

To educate?

Ready to write some captions? Good—but first, make sure you know the primary goals of your Instagram strategy. Remember why you're posting, so your tone attracts the desired response and the result you want to obtain.

Tip 2: Make the most of the first sentence

Instagram offers 2000 characters of micro-blogging space to make a statement. Your opening sentence needs to make your audience stop the scroll.

A scroll-stopping first sentence usually prompts curiosity, displays humor, or touches on a pain point.

An effective strategy is to make your post's first sentence exciting or ask questions.

Tip 3: Add Value

People love to read about things that can help them. Adding tips, tricks, resources, and tools in your captions brings value and positions you as an expert in your industry.


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Tip 4: Ask questions

Asking your audience questions creates space for them to show up and engage with you. Be inviting, supportive, and welcoming when asking questions so followers and new strangers feel comfortable enough to show up and speak freely.

Tip 5: Tell A Story

Since we were children, a good story has always gotten out of attention, and storytelling is a great way to capture the attention of others.

Tell a story of where your company started and how it's evolving. Keep people involved along with your company journey.

Tip 6: Show your brand voice & personality

What is your brand voice and identity? What are your company values, what do you stand for? What are you passionate about?


Make sure you show your personality while caption writing; this will help you attract your core audience.


Tip 7: Use Emojis

Using emojis can help set the tone for captions. Emojis can be fun, funny, serious, colorful, and attention-grabbing. Add a few emojis to help direct or set your reader's eyes on the critical text.


Tip 8: Caption Length

Sometimes it's necessary to be long-winded; other times; it's appropriate to be short and sweet. A healthy mix of short and extended-length captions is a must.


Mix it up.

Tip 9: Don't be a Salesman

People don't buy products and services; they buy into other people. It would help if you don't show up with intentions of making a sale; instead, approach your captions as a company passionate about solving problems.

Tip 10: Use A Call- To- Action

A CTA is a digital method of directing your audience on what they should do next.

Suggesting that they click the link in your bio that redirects to your link list to join your email or text list and download your freebie are commonly used CTA on Instagram. These methods help boost sales and capture personal information to market your audience outside of the platform.



Need help with your social copy?

Our social media management packages include caption writing for our customers.


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